SEO Vs. Google Ads Which Is Better? 

The days are gone when only a colourful poster against a window or a little ad in the newspaper could help you with marketing and reaching clients. Nowadays it is so competitive that you as a business need to up your game and try to reach customers in the most viable and cost-effective way so that you can understand and reach customers in key moments that matter.  

SEO 

Many brands and businesses know and realize that they need SEO for their digital marketing, and the benefits they will get from the SEO work being implemented on their behalf. Looking into A SEO company in Cape Town like BRBD Marketing can be extremely beneficial. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Here is a fun fact for you, 63% of all shopping begins online, even if the purchase itself happens in a store. That means that an online presence is crucial if you want to market and reach clients effectively.  

BRBD can help your business grow Using SEO services in Cape Town! We are an experienced team that will use techniques in Social Selling and Online Marketing to grow your business influence and sales. Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Being highly visible as a trusted resource by Google and other search engines will definitely work in your brand’s favour.  

In 2021 we could see magnificent growth with regard to SEO. More and more businesses are realizing the importance of SEO as it is a more transparent process, higher customer trust, you are not paying for ads and one of the biggest benefits is the fact that you have a higher chance of building a brand and it is cheaper than ads.  

Google Ads 

Google Ads is an advertising platform owned by Google for Google ads services but often you will need a bunch of Google ads Specialists. It allows companies to advertise their website in search results when a user searches for a specific keyword related to your business.  

If you are currently having a debate with yourself and unsure which route to go, it is important to note that you will need both of them at some stage. The decision of whether to use SEO or Google Ads depends on the goals of the business and should be considered together with other factors such as budget and target audience. Using Google ads is definitely a great tool to use if you want to increase your traffic and your overall conversion rates. Google ads are very efficient but they can be very expensive if you have a small business. You can always use Google ads with a good SEO strategy.  

SEO is a long-term strategy and is used for a steady flow of interested customers without you having to pay a large fee immediately. An excellent strategy for a business will be if you use google ads in combination with a great SEO strategy for better visibility in search engine results pages (SERPs). Google Ads and SEO are both effective methods of marketing a website.